PROMYANATA (Game Changers) is the biggest social responsibility initiative of Nova Broadcasting Group, implemented in partnership with the Reach for Change Bulgaria foundation. Its aim is to improve the lives of children in Bulgaria by discovering motivated social entrepreneurs and helping them turn their ideas into practice.

Nova Broadcasting Group invests over BGN 190,000 in the initiative every year. In addition, the company actively involves its employees in the selection process as mentors, securing media support for all participants in the Incubator.

The mission of the Reach for Change foundation is to unlock the power of innovations and entrepreneurship in a bid to create a better world for children. The foundation was set up in 2010 in Sweden and has so far supported over 1,000 social entrepreneurs in its Incubators in 15 countries across Europe, Africa, and Asia.

The five editions of the initiative so far have given a chance to a total of 25 organisations to demonstrate actual results. Together, they have secured better and safer future for over 100,000 children and youth in Bulgaria.

With the help of the sixth edition of the competition, another five social entrepreneurs will develop their ideas. They will win a spot in the PROMYANATA Incubator for a period of one to five years. It will provide them with:

● Financial support

Initial capital of BGN 30,000 for the big winner and BGN 15,000 for each of the other two finalists in the online vote.

● Professional consultancy, mentorship and training

Reach for Change Bulgaria provides finalists with individual consultations and tools for strategic planning, measurement and management of the social effect and growth. Nova Broadcasting Group’s professionals are engaged as mentors and help finalists with their business knowledge and strategic advice.

● Community and contacts with potential partners

Participants in the Incubator gain access to PROMYANATA (Game Changers) network – corporate partners, experts, social entrepreneurs.

● Media support and public trust

Participants in the Incubator get media support from Nova Broadcasting Group in the coverage of their activities, which makes them more visible to future partners, clients, donors, and volunteers.

You can find more information about PROMYANATA (Game Changers) in the General Terms and Conditions of the Competition.