We at Nova Broadcasting Group and Reach for Change Bulgaria know that social entrepreneurship is one of the most efficient and most sustainable tools to deal with the problems and challenges facing our society. By combining pragmatic and business approaches with the depth and compassion of social work, social entrepreneurs achieve long-lasting change and create a better future for our children and youth.


Therefore, for the ninth year in a row, we are looking for the  Gamechangers of PROMYANATA!


The social entrepreneurship contest PROMYANATA is looking for people and organizations with an entrepreneurial spirit and strong motivation, who have found a solution to a major social problem facing children and youth in Bulgaria.

Apply from April 19th until June 7th!



This year, the competition will pay particular attention to initiatives focused on:

  •   •Access to high-quality education and better educational achievements
  •   •Employment
  •   •Access to services
  •   •Digital solutions


The applications related to these topics will be reviewed with additional attention and interest. Social entrepreneurs, working on different problems facing children and youth in Bulgaria, can also apply and have a chance to be among the finalists.

The competition will select a total of five finalists, who will join PROMYANATA's capacity building program (the Incubator).

The big winner will receive a grant of BGN 20,000. Two of the runner-up finalists with the highest online vote will receive BGN 15,000 each. The remaining two finalists will receive BGN 5,000 each.


All five finalists will join PROMYANATA's Incubator and will gain access to training and individual consultations, which will help them further develop their business model and achieve the highest possible positive impact on the lives of children and youth in Bulgaria. They will also benefit from additional media support and an advertising package of BGN 30,000 on the channels operated by Nova Broadcasting Group, including an ad spot on air.