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• • Dedicated to a real social issue: The idea should offer a solution to a real and present challenge or problem, affecting a substantial number of Bulgaria's children and youth aged 0 to 24. It may be related to one or more of the  UN sustainable development goals.
• • You can find information about the SDGs in English here.
• • Innovative, but also with real potential for realization: PROMYANATA is looking for innovative ideas, which include not only out-of-the-box and creative methods to solve a social problem, but also actual potential for their practical implementation.
• • Early-stage development idea: The proposed idea should be in an early stage of development, but the entrepreneur should be able to prove they have made the first steps to turning it into reality and have started to implement it in practice.
• • Substantial social effect: The proposed solution should result in substantial and visible social effect in improving the lives of children and youth in Bulgaria. The candidate should be able to provide arguments through practical examples or results from similar programs, implemented in foreign countries, evidencing that their solution has actual positive effect on the children and youth it is targeting.
• • Potential for effect on a significant part of the target group: The proposed solution should not be limited to improving the lives of individual children and youth. It should rather be aimed at achieving long-lasting change in the lives of hundreds and even thousands of children and youth. In the beginning, it may be a small project, but it should have the potential to grow and achieve national or even international significance. This may happen either through the expansion of the organization or through replicating its operating methods, or through long-term systematic changes - for example, changing public attitudes, legislations and/or others.
• • Potential for financial sustainability: The idea should have the potential to become an initiative backed by a stable financial model. The candidate should develop a long-term financial plan in perspective.

• • The candidate should be the author of the idea and should be ready to dedicate themselves to it: The candidate should be the author and the initiator of the project. They should also be ready, if they are selected as winner, to dedicate themselves only and completely to its implementation.
• • Entrepreneurial spirit and habits: Aimed at specific results, drive to achieve their goals, pragmatism and adaptiveness.
• • Leadership qualities: Ability to inspire people and get them involved in the particular work and activities.
• • Social engagement: Readiness to defend the rights of children and strong motivation to achieve real change.

The big winner will receive a grant of BGN 20,000.

• • BGN 15,000 will come in the form of non-targeted financial support.
• • BGN 1,000 will be allocated for promoting their initiatives during the online voting stage.
• • BGN 4,000 will go for materials for the advertising campaign on the channels operated by Nova Broadcasting Group.

Two of the finalists with the highest online vote will receive BGN 15,000 each.

• • BGN 10,000 will come in the form of non-targeted financial support.
• • BGN 1,000 will be allocated for promoting their initiatives during the online voting stage.
• BGN 4,000 will go for materials for the advertising campaign on the channels operated by Nova Broadcasting Group.

The remaining two finalists will receive BGN 5,000 each.

• BGN 1,000 will be allocated for promoting their initiatives during the online voting stage.
• BGN 4,000 will go for materials for the advertising campaign on the channels operated by Nova Broadcasting Group.

This funding is aimed at helping the finalists develop a sustainable business model and promote their initiatives.

To help the finalists further develop their business model and achieve the highest possible positive impact on the lives of children, Reach for Change Bulgaria will provide the following non-financial support: Training in PROMYANATA's incubator and individual consultations between November 2022 and March 2023. The support will be based on the individual needs of each of the organizations.

The finalists will gain access to the network of PROMYANATA - corporate partners (including potential investors, donors and other key contacts) and the community of social entrepreneurs, part of the programs of Reach for Change in Bulgaria and 15 more countries on three continents.

The finalists will receive the following media support from Nova Broadcasting Group to become even more visible for their future partners, clients, donors and volunteers:

• • The five finalists will take part in an online vote between September 27th and October 17th, which will determine the three finalists, who will compete for the big award. The online vote is a unique opportunity to gain higher visibility and attract new supporters and partners. In a bid to popularize the finalists during the voting stage, Nova Broadcasting Group has organized an intensive media campaign, including the production of promo videos for each of the finalist, and the information about them and their activities is being shown on air and through the company's digital media channels.
• • After joining the Incubator, all five finalists will receive an advertising package worth BGN 30,000, which also includes ad spot broadcasts on TV air.
• • The finalists will also benefit from media support to cover their activities between November 2022 and March 2023.