Ole Male is the winner in the fourth edition of PROMYANATA 


Ole Male is the winner in the fourth edition of PROMYANATA – the biggest social responsibility initiative of Nova Broadcasting Group, implemented in partnership with the Reach for Change Bulgaria foundation. The award ceremony took place on February 12th at the National Palace of Culture.


Ole Male is an online platform bringing together the work of mothers of disabled children or children suffering from serious illnesses, who, out of need or love, have opened their second vocation – to create things with their hands. On the website, mothers show their hand-made products – decorations, scarves, hats, bags, jewelry, while Ole Male promotes their products live and online, showing them to the maximum possible number of people, who buy these products. Thus, mothers get revenues and have better lives.


The winner was chosen among 204 applicants in this year’s edition of the contest and went trough eight stages of selection. The semifinal stage of selection – an online voting which took place between January 16th and February 5th – the public was able to choose between the five finalists in the contests – Ole Male, Margaritka, Life by the Kilo, Single Step and MindHub. The voting ended with the record number of 64 060 votes and qualified Ole Male, Single Step and Margaritka to the final stage. On February 12th the three of them met with the Adult and Children’s Jury of PROMYANATA who took the decision that the winner is Ole Male.


Ole Male will receive a 30 000 BGN grant, and Single Step and Margaritka – 15 000 BNG each. This year for the fist time there was a special award in the amount of 5000 BGN – for the initiative Life by the Kilo. Even though they qualified fourth during the online voting, the organizers decided they deserve a special award because they were an equally strong opponent during the online voting and impressed everyone with their dedication.


In addition to the financial support all five finalists - Ole Male, Margaritka, Life by the Kilo, Single Step and MindHub - will join the Incubator of PROMYANATA for a period between one and five years. In the Incubator they will receive trainings, advices from business mentors, access to the international network of social entrepreneurs, supported by Reach for Change, and media support thanks to Nova Broadcasting Group.