Net Info combines the power of artificial intelligence with extensive journalistic experience

The digital media and technology company Net Info, part of Nova Broadcasting Group, presented its latest platform – NewsBuild.ai. With its help, the daily work of web editors is taken a step forward without compromising the quality of journalism. Net Info's AI product was developed in collaboration with Google's global expertise and the Financial Times' consulting arm, FT Strategies.

NewsBuild.ai aims to automate routine tasks, broaden research capabilities, enrich storytelling, and empower editors to focus on high-impact journalism. The platform controls the RAG (Retrieval-Augmented Generation) process, ensuring the use of information from the media archive and officially verified sources. Artificial intelligence prepares the basis of the material facts, data, and chronology of events. It also generates detailed explanations, context, background information, and other essential elements of high-quality content. Ultimately, the journalist provides the final meaning and the unique authorial perspective to the story.

Net Info's innovative development strategy, combined with Google's global experience and FT Strategies' methodology, will dramatically improve the operational efficiency of any web editorial team and unlock the journalistic and creative potential of editors. The project was part of the AI Launch Hub—a global program by Google News Initiative and FT Strategies designed to support AI transformation within the media industry.

The large-scale development of the product involves the editorial teams of United Media, part of which is Nova Broadcasting Group, from Serbia, Croatia, Slovenia, Bosnia and Herzegovina, and Greece. In this way, they turn the specifics of different languages into a strategic advantage.

“The most compelling part for us is discovering business applications for AI innovations. Outside the world of tech unicorns, AI transformation is driven by identifying and integrating real-world use cases. This requires, above all, common sense and a highly skilled team, which we are fortunate to have,” commented Alexander Varov – CEO of Net Info and Head of Digital Advertising and Revenue Team at United Media.

In February, he and Net Info's Content Director Nadia Gancheva were invited to present the new product in London during the AI Launchpad program, a joint initiative of FT Strategies and Google News Initiative.

NewsBuild.ai is now available to customers and partners.

About Net Info

Net Info is a Bulgarian digital media and technology company, part of Nova Broadcasting Group, which reaches 85% of Internet users in Bulgaria, according to data from Gemius for January 2026. The company's portfolio includes some of the largest and most visited websites – ABV Mail, Nova.bg, Vesti.bg, Dariknews.bg, Sinoptik.bg, Edna.bg, Gong.bg, Pariteni.bg, etc., as well as the platforms for distribution of video content Vbox7 and NovaPlay. Net Info provides high-quality content, innovative digital products, and mobility for users at every moment of their daily lives.